From the beginning of the 21st century, the evolution of society gave birth to new opportunities as human beings introduced new ways of communication, one of it is the Internet, which was started 1960 but came in power after 2001. Now every corporate sector is dependent on the internet, without it they cannot continue their work. With the rise in internet users different social networking platforms like Facebook, Instagram, Twitter, Linkedin, Youtube etc takes place.
The most important role of these social media sites is to spread awareness and entertain people. Due to this people are now aware of everything that happens in society. Corporates can easily build their brand image through social media by serving society by their Corporate social responsibility (CSR) activities. With this, the corporates can encourage more other companies to do their CSR activities. Social media builds two-way communication between the customers and the companies so it becomes easy for the organisations to understand the thoughts of people about their CSR activities Many reputed companies now run social media campaigns to promote their CSR activities.
Innovative Financial Advisors Pvt.Ltd (Fiinovation) is a leading research and advisory firm that offers expertise in the corporate social responsibility and sustainability domain. Fiinovation helps the organisations to implement their CSR activities in the right field. Fiinovation CSR activities are appreciated by many corporates and now with the help of Fiinovation, they are working on different CSR projects to serve the society. Information about different Fiinovation projects is available on their social media sites as they believe in transparency to build trust in society.
SMS India made a partnership with Fiinovation on their Covid-19 Relief project in Odisha which will benefit 2500 households in that area, they provide daily updates about their project through Facebook, Twitter and also upload videos on their Youtube channel.
How social media campaigns are effective in promoting CSR activities:
Around 2.95 billion people are using social media worldwide, they are aware of the changes taking place in society. With one wrong step, the company can lose its credibility as people believe everything they see without knowing the actual reasons. So to maintain the credibility the organisations are now forming various social media campaigns about their CSR activities.
Following are the reasons for promoting CSR activities through social media:
To get better reach
To increase the brand image
To gain the trust of the customers
To spread knowledge
To maintain transparency
To encourage people to participate in their activities.
Social media campaigns of organisations make people participate in their activities.
E.g Protect & Gambler (P&G) developed a program ‘’The future friendly challenge’’ on Facebook to help consumers save energy, conserve water and reduce waste, more than 20,000 followers accepted the challenge and spread awareness through their social media posts.
Like this Fiinovation spread awareness about their CSR projects through different social media platform like :
Fiinovation news is covered by various media channels like economic times & ANI news these updates are also made available through their social media platforms. The CEO of Fiinovation Dr Soumitro Chakraborty with his team work tirelessly on the implementation of CSR activities and keep us updated by their regular social media posts. If the companies are struggling with their CSR decision they can contact Fiinovation for expert guidance to make their CSR campaign successful. Fiinovation company believes in providing quality & transparency in work with simplicity.
Fiinovation Delhi NGO address: 24/30, Ground Floor, Okhla Industrial Estate, Phase -3, New Delhi, Delhi - 110020
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