Nowadays people’s spending more time on social media. In the Corporate world, Social media is the best tool to reach out to your Society. For example, the person who wants to search about a particular company, then he/she not only visits the company’s website but also their social media accounts too because they want to see how their office culture, environment, peoples, reviews etc. The corporate world is spending more time on Corporate social responsibility activities, so it can help to gain the trust of their Society. The main question is why Corporate Social responsibility is the focus point of organizations is to attract customers and retain consumers. Consumers who always attract to those organization's who are performing CSR activities, because it builds the trust between Consumer and organization. Corporate Social responsibility is basically a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. The consumer is the part of Society and Society is part of CSR because in society there are various particular parties and the organization's main goal is to satisfy all parties they contract with. The Organization’s main aim is to create economic and social value to their organization, for a shareholder, it might be to increase wealth, or for the government to decrease unemployment and increase Gross Domestic Product by high volume production of an organization.
The corporate world promotes its Corporate social responsibility activities on social media, such as Facebook, Instagram, Twitter, Linkedin, or their own social media platform, etc.
Once their CSR activities reach out to the audience, then the chances might be increased that their audience shares it with others. Today is Corporate social responsibility is really important because it produces an overall positive impact on society. The CSR benefits have received increased attention from researchers, scholars and international organizations bodies such as Civil Society Organisations, technical experts, academics, international organizations, and other stakeholders. Corporations use CSR practices as a strategy to strengthen their relations with employees, investors, suppliers, government and customers. Corporate Social responsibility is a long-term and sustainability business strategy regardless of any economical and financial downturn.
Corporate social responsibility and brand marketing have a strong impact on society and it makes them assess your message and its relevance to the current context. Corporate social responsibility and brand marketing is indeed a great way to give back to your community and highlight important causes that affect your industry, or society as well. If you want to your CSR campaign is getting reach by society and need more impressions, then it's needed some strategies which helps to make a strong impact on social media, such as picking a cause that speaks to your target demographics, suppose your audience is young adults, then speak about the causes that affect in their everyday life, health issues, mental problems, how technology is impactful, etc as well as your audience is not only consumers it also influencers, investors and stakeholders too, so make sure just not only focus on like and shares but also impacting the relevant target audience who can step up and contribute to the cause or at least be more aware of their choices.
Innovative Financial Advisors Pvt. Ltd (Fiinovation) is a leading research and advisory firm that offers expertise in the corporate social responsibility (CSR) and sustainability domain. Fiinovation’s main aim is to provide funds to other NGOs and working on their own Corporate Social Responsibility activities and also partnered with many organizations who want to provide CSR activities. Fiinovation provides its services to both corporations and civil society organizations (CSOs) in carrying out field research studies, forging alliances, designing CSR policy of corporations. Fiinovation talks about many major problems such as waste management, rain harvesting, open defecation, disaster management, rural tourism, how to achieve universal health coverage in India, affirmative action and CSR for promoting livelihood for women, how to redefine CSR sector, gender equality, how CSR makes your startups most impactful, survival on streets, drugs impact on health, manual scavenging, CSR for agriculture development, antenatal care, female participation in agriculture in India. fiinovation has done many successful projects, the following mentioned projects in their fiinovation projects. Fiinovation believes in achieving simplicity in everything to build solutions that are efficient and easy to scale, also believe transparency builds trust and fosters growth and without any compromising in the quality of work because they value their customers. Simplicity, transparency, and quality are three morals shown in every Fiinovation project. This is the reason Fiinovation is positive and more impactful than other firms. Fiinovation work towards bringing dispersal of knowledge among the public in general or to take initiative for the development of the society. Fiinovation family bridges the gap between the NGO and the companies and gives proper guidance to invest in the CSR activities which will benefit the society. They primarily focus on practise areas like health, education, livelihood skills and environment. Fiinovation’s main aim is to provide social services to the society. Fiinovation CSR activities are appreciated by many corporates and the Fiinovation news about their latest projects is also covered by well-known media channels too. The Fiinovation team always focuses on how their Fiinovation CSR activities make impactful for developing nation India. They mainly focus on social problems. Fiinovation believes action speaks louder than words. They have mentioned their work in Fiinovation Blogs that explains how solving social problems is their first responsibility. Fiinovation CEO Dr.Soumitro Chakraborty and his team are working for new upcoming projects and are also honoured with many awards for their work. We can contact Fiinovation through their social media sites like Facebook, Twitter, Linkedin as they keep transparency about their work.
Following are the Links:
Fiinovation Delhi NGOaddress: 24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi – 110020, Delhi, India
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