India's Leading Automobile company TATA motors released its 2019-2020 Corporate Social Responsibility Report with the vision of promoting the wellbeing of society. Tata Motors has effectively executed activities under its key push territories of Health, Education, Employability and Environment and Rural Development. This CSR program benefited almost 8.3 lakhs people and around 41% belongs to SC & ST people group.
The CEO and MD of Tata Motors Mr Guenter Butschek mentioned about their CSR exertion over the last decade which impacted positively over 5million people in India, also their roles are changed from resource provider to organisers. Mr. Guenter also said that they will continue their work by uplifting the unprivileged group of people and to improve their quality life.
The following is a preview of the organization's CSR activities across key columns:
Re-enforcing health care facilities:
The health initiative by Tata Motors benefited around 3.9 people in 2020 which aims to provide safe drinking water in rural areas and to overcome malnutrition problems. About 74% of undernourished children are benefited from this program. Also, 21,666 people were guaranteed water security by the organization's National Drinking Water Program named 'Amrutdhara. The organisation laid down the plans to help people suffering during the pandemic of Covid19 which benefitted 150,000 people including migrants, workers who lost their livelihood etc.
Improving the Education system :
Education initiative taken by Tata motors benefitted almost 1.5 lakhs students which aim to help them financially, introducing special coaching classes for the improvement of their academic performance. The progress of this program is about 80% in 2020 which was 50% in 2015. Tata motors collaborated with Jawahar Navodaya Vidyalaya to coach 400 students for the entrance exams like JEE, NEET and also supported IIT Bombay for Financial Aid program.
Improving projects on Employability :
This program focuses on training unemployed people in three divisions which include auto trade, non-auto trade and agricultural activities. About 63% of people are benefited from this program and also increase their annual family income. Tata motors also helped women and farmers to earn income through their agricultural activities.
Environmental program:
Tree plantation program was encouraged by Tata Motors in which around 1.2lakhs samplings were planted and with the environmental awareness program over 90k people were stimulated about it.
Combined development of village :
Tata Motors focused on the complete development of tribal villages and also collaborated with Sahabhag to improve 3000 tribal people of Palghar district.
Tata Motor launched their employee volunteering program in which more than 50% of the employees participated in it, they added a helping hand for Maharashtra state government flood response program and provided support to more than 45 thousand people, the activities were appreciated by many stakeholders and also honoured with many awards.
Tata Motors benefitted many people in India with their CSR program and added value to the society. Innovative Financial Advisors Pvt Ltd (Fiinovation) is a leading research and advisory firm that offers expertise in Corporate Social Responsibility (CSR) and sustainability domain. Fiinovation bridges the gap between the corporate and NGO so that it helps in the implementation of CSR projects. Fiinovation CSR activity is appreciated by many corporates and honoured with various awards. Fiinovation CEO Dr Soumitro Chakraborty and his team are working tirelessly towards their different Fiinovation projects. If the organisations rightly invest in their CSR activity it will bring the desired outcome. Just like Tata Motors who work efficiently in their CSR projects to bring positive change in society. It increased their brand image in society and are now trusted by many people. Fiinovation and team believe in transparency, simplicity and quality and they also provide updates about their projects through their social media sites like Facebook, Twitter, Linkedin and Youtube.
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