Corporate Social Responsibility (CSR) is the company’s responsibility towards the growth and development of social, economical and environmental factors by contributing a part of their profit. In order to implement the CSR activities, it is necessary to Monitor and Evaluate every part of it from the beginning to the end. Monitoring and Evaluation plays a very important role in corporate social responsibility activities. The term monitoring refers to checking and keeping a track on the projects if it is going in the right direction, and also to observe and measure the progress of the project. On the other side, Evaluation is to analyse how well the project has been implemented, what are the limitations after the implementation, the future obstacles to be faced and to check if the outcome of the project is positive or negative. Monitoring needs to be done before the implementation of the project and evaluation is carried out after the implementation. Hence Monitoring and Evaluation go hand in hand in order to make the project prosperous.
Following are the points to be considered in monitoring the CSR activity :
To check the effectiveness of the CSR project on what parameters it can be implemented.
To determine the resources required for it.
To analyse the durability of the project in future terms.
To observe and check the progress
Points to be considered in Evaluation the CSR activity:
The evaluation can be classified into three parts
Process Evaluation: To check if the project is reached to the target
To classify if the project is going on as per the plan.
Impact Evaluation: To measure the performance of the project and to implement desire change
Outcome Evaluation: To check if the goal of the project is been achieved
To determine the contribution of other external factors.
The organisations need to create transparency about their CSR projects to the funding parties and to shareholders so that they can improve their brand image as well as the implementation of various projects and also encourage others to fund and participate in CSR activity,
Hence Monitoring and Evaluation plays a very important role to help the organisations for reaching their goals by taking the decision at the right time and to identify on what extent the target has reached also the outcome of it.
Innovative Financial Advisors Pvt Ltd ( Fiinovation ) is a leading research and advisory firm that offers expertise in corporate social responsibility (CSR) and sustainability domain. Fiinovation bridges the gap between the NGO and the organisation to invest and guide in their CSR activities. Fiinovation also helps the organisations in monitoring and evaluation of their projects so that it fulfils all the objectives and achieves the goal.Fiinovation CSR activities are appreciated by many organisations and they are now investing in their CSR activities with proper guidance of Fiinovation. Fiinovation news is covered by many reputed media channels like ANI news and economic times. Fiinovation CEO Dr Soumitro Chakraborty believes in transparency, simplicity and quality to make the project successful also all the updates about the Fiinovation projects are available on their social media channels like Facebook, Youtube, Twitter and Linkedin.
Following are the links: Fiinovation Facebook
To know more information about Fiinovation and to get updates about the projects you can stay connected through Fiinovation Client Login.
Fiinovation Delhi NGO address: 24/30, Ground Floor, Okhla Industrial Estate, Phase-III
New Delhi – 110020, Delhi, India
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