COVID-19 pandemic has changed the world in many ways. Due to COVID- 19 pandemic, several countries across the world have declared lockdown. People are forced to not to go outside the home, the situation day by day is worsened. Globally there are 14,971,036 confirmed cases till mid-July, and it's increasing continuously. There is no exact confirmed date to world COVID-19 free, because it's based on the situations as well. Many pharma companies are trying to build COVID-19 vaccine. Using this vaccine will help to boost immune power of COVID-19 affected peoples. There are many organization's who are still paying attention to constantly taking part in Contribution, and having the help of countries to solve the issues of the Covid-19 pandemic crisis. We are definitely in a time of need right now and transferring the ideals of CSR to the dislocation caused by COVID-19 can be of great benefit now for all of us, as employees, as consumers and most importantly, as people trying our best to get through an extremely challenging time.
The global COVID-19 crisis changed the definition of Corporate social responsibility. CSR is a self- regulating business model that helps a company be socially accountable- to itself, its stakeholders, and the public. The organization’s started to allow their employees to work from home, in fact, treated their employees well and also helped the society such as providing direct relief funds to the government for COVID-19 pandemic crisis, etc. Many companies such as Apple, Google, Nike, Goldman Sachs, TCS, Mahindra, Uber have responded with financial aid, and in kind-support. Covid-19 pandemic leads to many serious issues such as unemployment, global poverty, food and shelter problems, labour underutilisation, the rapid decline of economy etc. According to a United Nations International labour organization (ILO) report, there are 188 million people unemployed. In addition, 165 million people do not have enough paid work, and 120 million have either given up actively searching for work. In total, more than 470 million people worldwide are affected as well as poverty also has extremely increased. Seeing this situation many organizations declared that they are not going to fire their employees, Some of organization's provide employment in pandemic situations. Many companies are doing research to tackle COVID-19.
In India, according to the Economic Times, to nearly two dozen top corporate employers including TCS, Dabur, Flipkart, Ola, Axis Bank, Bank of Baroda, Vedanta, RPG Group, EY, KPMG, Panasonic, Siemens, Deloitte, Microsoft, Wipro, ITC, AMD, Tata Steel, Schneider India, Dalmia Bharat Group, Accenture, Swiggy, Motilal Oswal Financial Services, RBS India, BigBasket and Welspun Group, and all of them said saving human capital and well being of employees is the most crucial task before their managers and HR leaders. And they have come up with novel ideas – ranging from doctor on call, psychological counselling and online meditation and fitness sessions to virtual team lunches and dedicated ‘work for home' hours to help in household work – to keep their employees motivated and engaged.
Innovative Financial Advisors Pvt. Ltd (Fiinovation) is a leading research and advisory firm that offers expertise in the corporate social responsibility (CSR) and sustainability domain. Fiinovation’s main aim is to provide funds to other NGOs and working on their Corporate Social Responsibility activities. Fiinovation always talks about many major problems such as waste management, rain harvesting, open defecation, disaster management, rural tourism, how to achieve universal health coverage in India, affirmative action and CSR for promoting livelihood for women, how to redefine CSR sector, gender equality, how CSR makes your startups most impactful, survival on streets, drugs impact on health, manual scavenging, CSR for agriculture development, antenatal care, female participation in agriculture in India. They have mentioned their work in Fiinovation Blogs that explains how solving social problems is their first responsibility. They primarily focus on practise areas like health, education, livelihood skills and environment. Fiinovation team always focuses on how their Fiinovation CSR activities make impactful for the developing nation India. They mainly focus on social problems. But now Fiinovation mainly focuses on providing direct relief funds to needs who are poor and due to COVID-19 they have no place to live, natural disasters affected peoples who lost their homes, etc. Due to the help of many companies, Fiinovation collects funds and provides to the needs and as well as provides funds to the other NGOs too. Fiinovation family bridges the gap between the NGO and the companies and gives proper guidance to invest in the CSR activities which will benefit the society. Fiinovation visits many affected areas and provides direct relief funds. Fiinovation provides its services to both corporations and civil society organizations (CSOs) in carrying out field research studies, forging alliances, designing CSR policy of corporations. fiinovation has done many successful projects, the following mentioned projects in their fiinovation projects. Fiinovation CSR activities are appreciated by many corporates and the Fiinovation news about their latest projects is also covered by well-known media channels like ANI News and economic times. In February 2017 Fiinovation and Uflex Ltd jointly awarded for Best Environment-Friendly Projects and the title of the project was Natural resource conservation & optimization of ecosystem services’’. The Fiinovation team always focuses on how their Fiinovation CSR activities make impactful for developing nation India. They mainly focus on social problems. Fiinovation believes action speaks louder than words. They have mentioned their work in Fiinovation Blogs that explains how solving social problems is their first responsibility. Fiinovation CEO Dr Soumitro Chakraborty and his team are working for new upcoming projects and are also honoured with many awards for their work. We can contact Fiinovation through their social media sites like Facebook, Twitter, Linkedin as they keep transparency about their work.
Following are the Links:
Fiinovation Delhi NGO address: 24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi – 110020, Delhi, India.
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